Top 11 Music Industry Mentors (Some May Surprise You)

If you are an aspiring musician in today’s CRAZY music economy, these are the people you need in your corner to help you navigate!

  1. Cari Cole – @CariCole

    • Cari Cole has it all! She is one of the few people in the biz who actually focuses on the artist development side of the music industry (an aspect that has seemed to all but disappear in the last 10 years) rather than just music marketing. Not only does she help music artists develop their true sound, she is also a kick-ass vocal coach and music marketing master! Check out her blog for tons of music career advice.

  2. Ariel Hyatt – @CyberPR

    Ariel Hyatt is the founder of CyberPR, an online publicity company that is an especially great resource for independent music artists. Her twitter is jam-packed with helpful music industry tips, and her book Music Success in 9 Weeks is basically a classic.

  3. Daniel Coyle – @DanielCoyle

  4. Katie Reilly – @KatieReilly06

  5. Tim Ferriss – @tferriss

  6. Maneesh Sethi – @maneesh

  7. Sophie Shear – @SophieShear

    • Sophie Shear is a brilliant Nashville vocal coach who defies traditional methods to get way-better-than traditional results. Check out her YouTube channel for singing tips and feel your vocal chords transform!

      twitter.com/sophieshear

      twitter.com/sophieshear

  8. Robert Greene – @RobertGreene

  9. John Oszajca – @JohnOszajca

    • John Oszajca is in a unique position because he understands the music industry from the artist’s perspective. He has been signed to record deals with Interscope and Warner Brothers and definitely understands the positive and negative aspects of signing to record labels, firsthand. He has taken his experiences to create an amazing blog called Music Marketing Manifesto where he talks about different ways to get your music out into the world.

      musicmarketingmanifesto.com

      musicmarketingmanifesto.com

  10. Cal Newport – not surprisingly, he doesn’t have a Twitter!

    • Georgetown professor Cal Newport’s blog mostly offers advice to students, but his productivity and time-management advice is GOLD for musicians (and all creative types). He is one of the few productivity writers who understands creative peoples’ need for long periods of focused time (5 hour long songwriting sessions anyone?). Check out this genius blog post about scheduling creative time into your already busy life.

If you’d like access to more insider information to help you grow a successful music career,  SIGN UP For the Music Career Insiders Newsletter.
 
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Time Management: How Musicians Can Triple Their Productivity

Divide Your Time Using the Productivity Pyramid

I first learned the concept of the Productivity Pyramid from entrepreneur Eben Pagan, and it has completely changed the way I look at time management. The idea is that all of the activities that you do fall into specific categories. Those categories are:

  1. High Lifetime Value
  2. High Immediate Value
  3. Low Immediate Value
  4. Zero or Negative Value
The Productivity Pyramid

The Productivity Pyramid

High Lifetime Value: Creating New Music, Practicing Your Instruments, Recording High Quality Videos, Building Relationships with People in the Industry

  • High Lifetime Value Activities are long-term activities that you will continue to receive benefits from for years to come.

High Immediate Value: Performing at Shows, Releasing New Music On Your Website,  Pitching Your Music to Publications and Blogs

  • High Immediate Value Activities are activities that have a huge immediate impact on your fans or music business activities.

Low Immediate Value: Researching the Latest Music Gear, Using Social Media To Connect With Your Fans, Accounting, Buying a New Outfit for a Show

  • Low Immediate Value Activities are activities that have a small immediate impact on your fans or music business but are still important. This category also includes busywork like accounting and checking your social media and website statistics.

Zero or Negative Value: Spamming People on Twitter, Watching Cat Videos on Youtube, Getting Your Stomach Pumped At The Hospital After Popping 17 Mollys

  • Zero or Negative Value Activities are procrastination activities and activities that take away from your music career.

Most people spend a majority of their time in the Zero or Negative Value Zone, and they wonder why their music careers are failing. Your goal as a musician should be to spend most of your time in the High Lifetime and High Immediate Value Zones. The items in the Low Immediate Value Zones are also important but should not overwhelm your schedule.

If you’d like access to more insider information to help you grow a successful music career,  SIGN UP For the Music Career Insiders Newsletter.

Make Your Creative Time Habitual

The amount of time you spend actually making music is the most important factor in your success.

Make your creative time habitual. What time do you do your most creative work? Some people love working from 9pm to the wee hours of the morning. Others prefer to take on their creative work in the morning after a good night’s rest. Whatever your preference, decide on it and commit to it.

Attempt to do your music producing, songwriting, or instrument practicing at the same time each day. After a while, you will build momentum and won’t want to skip a day. I suggest getting a calendar and drawing a big X for every day that you keep up with the habit. It will keep you motivated.

Once you have decided what time of the day you are most creative, schedule all of your other obligations around it.

Simplify Your Life With Projects

One of the biggest mistakes I see musicians making is not  having clear goals which causes them to feel overwhelmed. By creating projects, it prevents overwhelm from happening.

Instead of saying, “I need to market my new mixtape”. Say, “I want my mixtape to be downloaded 10,000 times by March”. That way, you have a clear goal and you can work backwards to achieve it.

Your project then becomes:

The 10,000 Downloads Project [EXAMPLE]

  1. List all of the Activities Required To Reach That Goal

    • Create a Website Where Mixtape Can Be Downloaded

    • Create List of Bloggers To Pitch Music To

    • Upload Music to SoundCloud

  2. Determine the Approximate Amount of Time Each Activity Will Take

    • Create a Website Where Mixtape Can Be Downloaded – 2 Weeks

    • Create List of Bloggers To Pitch Music To – 3 Days

    • Upload Music to SoundCloud – 2 Hours

  3. Set A Deadline For Each of the Activities

    • Create a Website Where Mixtape Can Be Downloaded – February 15th

    • Create List of Bloggers To Pitch Music To – January 20th

    • Upload Music to SoundCloud – February 1st

  4. Schedule the Activities Into Your Calendar

Almost all projects should be things that would be placed in the High Lifetime Value Zone. Don’t waste your time on long-term projects that don’t produce long-term value!

Setting Up Your Calendar

I suggest using Google Calendar to because it syncs with pretty much all devices and is really easy to understand.

Make a different calendar for each zone of the Productivity Pyramid as well as for each of the other areas of your life. The categories you use can be as broad or specific as you like. A basic calendar would look like this:

  • Personal

  • Creative Time

  • Music – High Lifetime

  • Music – High Immediate

  • Music – Low Immediate

  • School/Work

A more detailed calendar would look like this:

  • Personal

  • Creative Time

  • Music – High Lifetime

  • Music – High Immediate

  • Music – Low Immediate

  • School/Work

  • Sleep

  • Exercise

  • Getting Ready

  • Food 

Example Musician's Calendar

Click to See In More Detail!

Planning Your Week and Day

The first step in planning your week is to put the most important tasks in your calendar first! Schedule in your Creative Time First!!! If you don’t, it will get pushed to the wayside. Next schedule your obligations and bare necessities like sleep, school/work, and getting ready.

The next things that should be scheduled is your project work and other tasks in the High Lifetime Value Zone. Schedule those items so that they fit in with the timeline and deadlines you set in your project plans, but don’t worry if you can’t realistically do it without killing yourself.

The last things you should schedule are the High Immediate and Low Immediate Zone activities. Also, don’t feel like you should pack your schedule just so you feel productive. It’s important to make sure that you leave some space in your calendar for emergencies and random sparks of inspiration!

If you’d like access to more insider information to help you grow a successful music career,  SIGN UP For the Music Career Insiders Newsletter.